Every year, the EU National Institutes for Culture organize a series of events in Brazil, celebrating European culture and providing an opportunity for Brazilians to engage with it. This initiative not only honors European heritage but also fosters cultural exchange and community among Europeans living in Brazil. Each year, the events revolve around a specific theme, with this year's focus being on the environment.
My challenge was to enhance their existing logo and visual identity, along with creating social media templates, event materials and the website.
In this logo design for the theme "Environment," I utilized elements of the original logo to create a plant motif. The leaves, formed from the logo's shapes, add a dynamic quality to the design and visually guide the alignment of the text "Meio Ambiente 2024."
Previously, each event's sublogo echoed the original logo, leading to confusion. I created unique logos for each event, giving them stronger identities while using shapes from the original logo for consistency.
The colors were largely predefined, but I made adjustments to brighten them, added shades, and refined the tones to create a more cohesive and visually appealing palette. This enhances the overall design, making it more vibrant and engaging.
I Refined the previous logo mark to make it more balanced
I used all the basic shapes from the original logo to create the sublogos and symbols for the entire visual identity. This approach ensures consistency and a cohesive look while giving each event its own distinct personality.
