IDPartner Rebrand and Website Design
IDPartner is an identity solution that connects users to a trusted network once they log-in. My job was to define the visual strategy and translate it across brand touch points including the website, email templates, presentation decks, and social media. I succesfully redesigned all of IDPartner's products and digital platforms, creating a high-quality, consistent user experience across platforms.
IDPartner Rebrand and Website Design
IDPartner is an identity solution that connects users to a trusted network once they log-in. My job was to define the visual strategy and translate it across brand touch points including the website, email templates, presentation decks, and social media. I succesfully redesigned all of IDPartner's products and digital platforms, creating a high-quality, consistent user experience across platforms.
IDPartner Rebrand and Website Design
IDPartner is an identity solution that connects users to a trusted network once they log-in. My job was to define the visual strategy and translate it across brand touch points including the website, email templates, presentation decks, and social media. I succesfully redesigned all of IDPartner's products and digital platforms, creating a high-quality, consistent user experience across platforms.
Pattern library
I built an extensive library of visually appealing patterns that could be used and leveraged as the site continued to grow.
Pattern library
I built an extensive library of visually appealing patterns that could be used and leveraged as the site continued to grow.
Pattern library
I built an extensive library of visually appealing patterns that could be used and leveraged as the site continued to grow.
Product Pages
To ensure the overall user experience is seamless, I rebranded all of the internal screens of the product in addition to everything that appeared external.
Product Pages
To ensure the overall user experience is seamless, I rebranded all of the internal screens of the product in addition to everything that appeared external.
Product Pages
To ensure the overall user experience is seamless, I rebranded all of the internal screens of the product in addition to everything that appeared external.
Email Design
Emails were designed in a standard email format. I made them even more concise and easier-to-digest. I also created multiple variations that featured different types of messages to keep users engaged and build a connection with them throughout their journey.
Email Design
Emails were designed in a standard email format. I made them even more concise and easier-to-digest. I also created multiple variations that featured different types of messages to keep users engaged and build a connection with them throughout their journey.
Email Design
Emails were designed in a standard email format. I made them even more concise and easier-to-digest. I also created multiple variations that featured different types of messages to keep users engaged and build a connection with them throughout their journey.
Illustrations
I created a set of illustrations that had a modern feel and had a strong, bold personality.
Illustrations
I created a set of illustrations that had a modern feel and had a strong, bold personality.
Illustrations
I created a set of illustrations that had a modern feel and had a strong, bold personality.
Color Scheme
When it came to colors, the strategy was to create a sleek, modernized look that makes the brand feel trustworthy and elevates its tech focus.
Color Scheme
When it came to colors, the strategy was to create a sleek, modernized look that makes the brand feel trustworthy and elevates its tech focus.
Color Scheme
When it came to colors, the strategy was to create a sleek, modernized look that makes the brand feel trustworthy and elevates its tech focus.
Logos & Marks
I adjusted the brand color scheme across all logos and marks to embody more saturated tones. I also designed a strong badge mark that was featured across platforms and in all brand materials to reinforce the ideas of safety and security.
Logos & Marks
I adjusted the brand color scheme across all logos and marks to embody more saturated tones. I also designed a strong badge mark that was featured across platforms and in all brand materials to reinforce the ideas of safety and security.
Logos & Marks
I adjusted the brand color scheme across all logos and marks to embody more saturated tones. I also designed a strong badge mark that was featured across platforms and in all brand materials to reinforce the ideas of safety and security.
Process
IDPartner hired me to rebrand this recently launched company focused on the digital identity business. The challenge was to leverage the original logo and create a visual strategy around it that established the brand as modern, smart, and trustworthy.
Process
IDPartner hired me to rebrand this recently launched company focused on the digital identity business. The challenge was to leverage the original logo and create a visual strategy around it that established the brand as modern, smart, and trustworthy.
Process
IDPartner hired me to rebrand this recently launched company focused on the digital identity business. The challenge was to leverage the original logo and create a visual strategy around it that established the brand as modern, smart, and trustworthy.
Brand Audit
I started out with a brand audit across all touch points, trying to identity with the team what worked well and what didn’t work as effectively.
Brand Audit
I started out with a brand audit across all touch points, trying to identity with the team what worked well and what didn’t work as effectively.
Brand Audit
I started out with a brand audit across all touch points, trying to identity with the team what worked well and what didn’t work as effectively.
Competitive Landscape
Next, I tried to research and understand the competitive landscape. The research helped me define the problem, what the company aimed to achieve, and pushed the team to define the company’s mission, vision statement, and do a full SWOT analysis.
Competitive Landscape
Next, I tried to research and understand the competitive landscape. The research helped me define the problem, what the company aimed to achieve, and pushed the team to define the company’s mission, vision statement, and do a full SWOT analysis.
Competitive Landscape
Next, I tried to research and understand the competitive landscape. The research helped me define the problem, what the company aimed to achieve, and pushed the team to define the company’s mission, vision statement, and do a full SWOT analysis.
Brand Values
I ran a Brand Values workshop, where the management team helped me define the most important values using a card deck as an initial start. Some of the core values were defined as trustworthy, secure, empowering, professional, intuitive, welcoming, and irreplaceable.
Brand Values
I ran a Brand Values workshop, where the management team helped me define the most important values using a card deck as an initial start. Some of the core values were defined as trustworthy, secure, empowering, professional, intuitive, welcoming, and irreplaceable.
Brand Values
I ran a Brand Values workshop, where the management team helped me define the most important values using a card deck as an initial start. Some of the core values were defined as trustworthy, secure, empowering, professional, intuitive, welcoming, and irreplaceable.
Brand Characteristics
I ran a workshop with the leadership team and cross-functional stakeholders across business units to define the brand characteristics and ensure the core values were represented. The exercise was very helpful in establishing how the brand should be perceived as part of the design.
Brand Characteristics
I ran a workshop with the leadership team and cross-functional stakeholders across business units to define the brand characteristics and ensure the core values were represented. The exercise was very helpful in establishing how the brand should be perceived as part of the design.
Brand Characteristics
I ran a workshop with the leadership team and cross-functional stakeholders across business units to define the brand characteristics and ensure the core values were represented. The exercise was very helpful in establishing how the brand should be perceived as part of the design.
Mood Board Creation
I partnered with the team to create a mood board that reflected the brand personality and core business objectives. The mood board also helped me guide the creation of the visual strategy and drive the overall design development from concept to finalization.
Mood Board Creation
I partnered with the team to create a mood board that reflected the brand personality and core business objectives. The mood board also helped me guide the creation of the visual strategy and drive the overall design development from concept to finalization.
Mood Board Creation
I partnered with the team to create a mood board that reflected the brand personality and core business objectives. The mood board also helped me guide the creation of the visual strategy and drive the overall design development from concept to finalization.
Design Exploration
I created dozens of design concepts in all different styles and variations until we arrived at the desired outcome.
Design Exploration
I created dozens of design concepts in all different styles and variations until we arrived at the desired outcome.
Design Exploration
I created dozens of design concepts in all different styles and variations until we arrived at the desired outcome.
Raphael Socrates
Lives in New York, NY
email: raphaelsocrates@gmail.com
Raphael Socrates
Lives in New York, NY
email: raphaelsocrates@gmail.com
Raphael Socrates
Lives in New York, NY
email: raphaelsocrates@gmail.com